Refereed Journal Articles:

Barbara Bickart, Maureen Morrin, and S. Ratneshwar (2015), “Does it Pay to Beat Around the Bush?  The Case of the Obfuscating Salesperson,” Journal of Consumer Psychology, Vol. 25, 4, 596-608.

Barbara A. Bickart and Julie A. Ruth, (2012), “Green Eco-Seals and Advertising Persuasion,” Journal of Advertising, Vol. 41, No. 4 (Winter), 53-69.

Schindler, Robert and Barbara Bickart (2012),"Perceived Helpfulness of Online Consumer Reviews:  The Role of Message Content and Style" Journal of Consumer Behaviour, Vol. 11 (3), 234-243.

Bickart, Barbara, Joan Phillips, and Johnny Blair (2006), “The Effects of Discussion and Question Wording on Self and Proxy Reports of Behavioral Frequencies,” Marketing Letters, Vol. 17 (Spring), 167-180.  LEAD ARTICLE

Bickart, Barbara and Robert Schindler (2001), "Internet Forums as Influential Sources of Consumer Information,” Journal of Interactive Marketing, Vol. 15, No. 3 (Summer), 31-52.

Bickart, Barbara and Norbert Schwarz (2001), “Service Experiences and Satisfaction Judgments:  The Use of Affect and Beliefs in Judgment Formation,” Journal of Consumer Psychology, Vol. 11, No. 1, 29-41.

Simmons, Carolyn J., Barbara Bickart and Lauranne Buchanan (2000), “Leveraging Equity Across the Brand Portfolio,” Marketing Letters, Vol. 11, No. 3, 210-220.

Buchanan, Lauranne, Carolyn J. Simmons, and Barbara Bickart (1999), "Brand Equity Dilution:  Retailer Display and Context Brand Effects,” Journal of Marketing Research, Vol. 36, No. 3(August),  345-355.

Bickart, Barbara and David Schmittlein (1999), “The Distribution of Survey Contact and Participation in America:  Constructing a Survey-Based Estimate,” Journal of Marketing Research, Vol. 36, No. 2(May), 286-294.

Menon, Geeta, Barbara Bickart, Seymour Sudman and Johnny Blair (1995), "How Well Do You Know Your Partner?  Strategies for Formulating Proxy-Reports and Their Effects on Convergence to Self-Reports," Journal of Marketing Research, Vol. 32, No. 1(February), 75-84.

Czaja, Ronald, Johnny Blair, Barbara Bickart and Elizabeth Eastman (1994), "Respondent Strategies for Recall of Crime Victimization Incidents," Journal of Official Statistics, Vol. 10, No. 3, 257-276.

Bickart, Barbara, Geeta Menon, Norbert Schwarz, and Johnny Blair (1994), "The Use of Anchoring Strategies in Constructing Proxy Reports of Attitudes," International Journal of Public Opinion Research, Vol. 6, No. 4, 375-379.

Simmons, Carolyn J., Barbara A. Bickart, and John G. Lynch, Jr., (1993) "Capturing and Creating Public Opinion in Survey Research," Journal of Consumer Research, Vol. 20, No. 2(September), 316-329.

Bickart, Barbara, (1993) "Carryover and Backfire Effects in Marketing Research," Journal of Marketing Research, Vol. 30, No. 1(February), 52-62.

Book Chapters and Edited Monographs:

Stephanie Leishman, Frederic Brunel, and Barbara Bickart (2018), “Dimensions of Voice in Social Media,” in John Branch, Marcus Collins & Eldad Sotnick-Yogev (eds.), Contemporary Issues in Digital Marketing:  New Paradigms, Perspectives, and Practices, Faringdon, England: Libri Publishing, pgs. 145-160.

Cansu Sogut, Frederic Brunel, and Barbara Bickart (2015), “Now or Later:  Synchrony Effects on Electronic Word-of-Mouth Content”, in Claudiu Dimoft, Curtis Haugtvedt and Richard Yalch (eds.), Consumer Psychology in a Social Media World, Armonk, NY:  M.E. Sharpe, 53-68.

Tejvir Sekhon, Barbara Bickart, Remi Trudel, and Susan Fournier (2015), “Being a Likeable Braggart:  How Consumers Use Brand Mentions for Self-presentation on Social Media”, in Claudiu Dimoft, Curtis Haugtvedt and Richard Yalch (eds.), Consumer Psychology in a Social Media World, Armonk, NY:  M.E. Sharpe, 23-39.

Bickart, Barbara, Soyean Kim, Seema Pai, and Frederic Brunel and Seema Pai (2015), “How Social Media Influencers Build a Brand Following by Sharing Secrets,” in Susan Fournier, Michael Breazeale, and Jill Avery (eds.), Strong Brands, Strong Relationships, Vol. 2. London:  Routledge, 126-152.

Kim, Soyean (Julia), Barbara Bickart, Frederic Brunel and Seema Pai (2013), “Can Your Business Have 1 Million Friends?  Understanding and Using Blogs as One-to-One Mass Media,” in Eldon Y. Li, Stanley Loh, Cain Evans, and Fabiana Lorenzi (eds.), Organizations and Social Networking: Utilizing Social CRM to Engage Consumers. Hershey, PA:  IGI Press, 126-152.

Robert Schindler and Barbara Bickart (2005) “Published 'Word of Mouth':  Referable, Consumer-Generated Information on the Internet,” in Curtis Hauvgedt, Karen Machleit and Richard Yalch (eds.), Online Consumer Psychology:  Understanding and Influencing Behavior in the Virtual World.  Lawrence Erlbaum Associates, pgs. 35-61.

Bickart, Barbara and E. Marla Felcher (1996), “Expanding and Enhancing the Use of Verbal Protocols in Survey Research,” in Norbert Schwarz and Seymour Sudman (eds.), Answering Questions:  Methodology for Determining Cognitive and Communicative Processes in Survey Research, San Francisco:  Jossey-Bass, 115-142.

Sudman, Seymour, Barbara Bickart, Johnny Blair and Geeta Menon (1993), "A Comparison of Self and Proxy Reporting," in Norbert Schwarz and Seymour Sudman (eds.), Autobiographical Memory and the Validity of Retrospective Reports, New York:  Springer-Verlag, 251-266.

Bickart, Barbara A. (1992), "Question-Order Effects and Brand Evaluations:  The Moderating Role of Consumer Knowledge," in Norbert Schwarz and Seymour Sudman, (eds.), Order Effects in Survey and Psychological Research, New York:  Springer-Verlag, 63-80.

Blair, Johnny, Geeta Menon and Barbara A. Bickart (1991), "Measurement Effects in Self versus Proxy Responses to Survey Questions:  An Information-Processing Perspective," in Paul Biemer, et al., (eds.), Measurement Errors in Surveys, New York:  John Wiley & Sons, Inc., 145-166.

Other Publications:

Bickart, Barbara and Stephanie Leishman (2017), A Strategic Perspective on Social Media Marketing:  Social Media Marketing Basics, Part 1.  Grass Valley, CA:  Apiarity.

Bickart, Barbara and Stephanie Leishman (2017), Leveraging Communities and Influence:  Social Media Marketing Basics, Part 2.  Grass Valley, CA:  Apiarity.

Bickart, Barbara and Stephanie Leishman (2017), Creating Engaging Content:  Social Media Marketing Basics, Part 3.  Grass Valley, CA:  Apiarity.

Bickart, Barbara and Stephanie Leishman (2017), Social Media Listening and Co-Creation:  Social Media Marketing Basics, Part 4.  Grass Valley, CA:  Apiarity.

Bickart, Barbara and Stephanie Leishman (2017), Social Media ROI:  Measuring Impact:  Social Media Marketing Basics, Part 5.  Grass Valley, CA:  Apiarity.

Bickart, Barbara and Stephanie Leishman (2017), The Role of Social Media in the Organization:  Social Media Marketing Basics, Part 6.  Grass Valley, CA:  Apiarity.